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AOL News, Music, Video and Games Comments

A lot of you have noticed that popular AOL channels such as Video, Music, News and Games carry a Comments feature. I'll share some info on the features of AOL comments as well as my personal thoughts on the subject.

You can usually find the comment sections below the featured content, such as a news article or a hot video. It allows you to post your thoughts on the specific item. In case you haven't been using comments, pictured below (and explained below it) are the various features of comments:

This is a picture of an AOL Comment.

  1. Post Your Own – Click there to take you down to the bottom of the page to post your own thoughts on a story.
  2. Turn Off Comments – Loading comments can sometimes affect the page load time for people on older computers, so you can turn the loading of comments off so your page can load faster.
  3. Current view of Comments – If you are paging through comments, this will indicate where you are out of the total number of comments.
  4. Screen name and time stamp – The information about the author of the comment and the time it was posted are generated here.
  5. Report This! – If you find a comment that violates AOL Terms of Service, you can report it via the Report This link so it reaches our Enforcement team. We'll review it and take action within 48 hours.

I have mixed thoughts on this community experience. It's great because it makes it incredibly easy for someone to share their thoughts, but it's a challenge to follow the discussion. I enjoy multi-threaded discussions because they enable a variety of topics to be broken out and discussed by people. (Ahem, Message Boards, anyone?)

Naturally, if you remove "barriers," like additional links to click on to post something, you pave the way for trolls, idiots, psychos and spammers to come in and rain on everyone's parade. There is some good news, though. As new technologies emerge, so do the solutions. The team that manages comments has implemented and is pursing additional ways to prevent spam, junk and otherwise undesirable comments. (Srsly, chain letters are so 1996.)

I believe one of the ways to help users read comments more effectively is to allow individual comment replies, so you can reply to specific ones and your reply is nested underneath; in addition, make use of ratings so the wisdom of crowds can stomp out disruptive users. This should also encourage more favorable uses of comments by the users.

It should be acknowledged that the Comments product has made quite a bit of progress since it was first implemented. Bugs and various issues that couldn't be reproduced in-house have been resolved, and the overall user experience has improved quite a bit.

I know it's rather cliché at this point, but if you have any thought-provoking reactions, share them in the comments below. :-)

~Joseph

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Just a group blog for AOL and AIM employees who work on social media, online messaging and online community